Brands come in many shapes and sizes, but the four popular ones are business, individual, product, and sponsorship. To put it another way, branding value refers to the price that customers are willing to pay for a company's item or service above one that is not branded. Value is something that both businesses and consumers can benefit from, which is why brands are so vital. As an added bonus, they give businesses an edge over their rivals in the marketplace. An increased client base, greater trust in the company's products or services, and a greater commitment to the brand as a whole all contribute to a stronger position in the marketplace and a healthier bottom line when executed properly. Thus, professional branding services are much required.