Being audited by an independent party Evidence from an independent party Fax Lists helps to make a credible sustainability promise. Think of recognition via a quality mark or control via a third party. An example is the Science Based Target Initiative , a party that checks emission reduction targets and sets them against a Fax Lists quality bar. In addition, there are independent parties that have created a quality mark to help consumers make a sustainable choice. Think, for example, of the Beter Leven Keurmerk of the Dutch Society for the Protection of Animals. Fax Lists The website of the quality mark indicates that all participating parties are checked (the farmer, the slaughterer. The meat processor, but also the supermarket). SMK (Stichting Milieukeur) is also an Fax Lists example of an independent party. It is important that the quality mark has a reliable reputation among consumers. The reliability can be called into question if it is unclear what the quality mark stands for, according to research . A concrete link between the quality mark and the sustainability advantage increases confidence. When it comes to quality marks, Fax Lists ACM states that a quality mark should not give the wrong impression about sustainability and that the quality mark must directly support the claim. So be careful in the use of quality marks, learn about the organizations that offer the quality Fax Lists marks and do not just use your own quality mark. Also assess the match between the type of product and the ideology or purpose behind the label. 3. Fax Lists Be clear and easy to understand Avoid woolly language and be clear. The ACM indicates that the sustainability claim Fax Lists must be specific about the benefit to the consumer, so that there can be no confusion about this. Indicate whether the sustainability advantage concerns only one component, the packaging, or whether it applies to the entire product. Fax Lists Broad terms such as environmentally friendly or ethical do not yet sufficiently refer to the concrete benefit. Make this more specific by, for example, referring to actions in the.